🌸 Fectiv’s First 2025 Quarter in Review: What We Built, Learned & Loved
Bismillah!
What a whirlwind this first quarter of 2025 has been. From launching my first paid parenting guide to showing up consistently for this beautiful community of Muslim mamas — Q1 has been packed with milestones, du’as, and alhamdulillah moments. Ready for the behind-the-scenes look? Let’s go!
What We Launched
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🌿 Problems With Gentle Parenting (PDF Guide)
A 10-page straight-talking, heart-hugging guide for overwhelmed moms who feel like gentle parenting isn’t so gentle on them. It’s real, raw, and infused with Islam-based support — and the feedback? SO encouraging, Allaahumma baarik! 💌 You guys are the bestest! -
📔 Free Quran Journal PDF
A little something to help you connect with the Qur’an daily, even with toddlers climbing you like a jungle gym. Over 100 moms downloaded it already! Didn’t I just tell you how “bestest” you guys are?! We also made sure to a few more freebies made their way to your email inbox. -
Soft-Launch Campaigns + A/B Testing
We tested CTAs, ad headlines, and landing pages — learned a LOT about what resonates (hint: keep it simple, mama-focused, and value-packed).
What You Told Me (aka Golden Feedback)
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“…helped me see how much better I can be if I followed the suggestions you laid out! ”
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“Fectiv… a complete life changer for me.”
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“…walk-through is pleasing…”
…and many, many more. I’ve been collecting your responses like little gems 💎 because they remind me why this work matters.
What Worked (And What Didn’t)
Worked Like a Miracle
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Free resources = growth in email signups
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Instagram Stories with polls + questions
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Authentic, Islam-based blog posts
Not-So-Great
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Cold ads with no context flopped
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Some landing page sections were probably too wordy (we fixed that!)
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I may have tried doing too much… Lesson learned!
The Numbers (Q1 at a Glance)
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Email list grew by: +243 subscribers
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Website visits: 831 unique visitors
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New product sales: Alhamdulillah, yes!
What’s Next for Q2?
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A brand-new freebie on Barakah & Routines?
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More Lives/podcast-style convos
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Islam + parenting content (Islamic habits, real mom talk, simple sunnah routines?)
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A heartfelt Guide in the works!
From My Heart to Yours…
Running Fectiv isn’t just business. It’s personal. It’s me, a mom, navigating life, deen, parenting, and big dreams — just like many of you. Jazakil lahu khayraa for being part of this mission to parent with purpose, raise with love, and stay anchored in imaan.
Let’s make Q2 even more beautiful, bi’ithnillah.
💛 With love & virtual chai,
Noor
